AVAYLA CONSULTING GROUP
Vision
To lead the global intelligent infrastructure and ICT sector by empowering enterprises with AI-driven solutions and advanced open standards like OCP, accelerating sustainable growth worldwide.
Mission
To orchestrate strategy, engineering, and governance in the AI era—acting as the preferred digital partner for enterprises by delivering scalable, sustainable, and people-centric infrastructure architectures that ensure extraordinary success.
Values
At Avayla, we focus on delivering exceptional client experiences and empowering our teams to push technical boundaries. We are committed to operating with integrity and transparency, fostering a culture of trust and deep collaboration to provide outstanding, future-proof solutions.
Avayla is a pioneering consulting and infrastructure advisory firm dedicated to transforming digital architecture for the artificial intelligence era. Operating at the intersection of AI workloads, deep engineering, and enterprise growth, we help organizations convert technical complexity into durable market advantage.
Our advisory model bridges the entire ecosystem—unifying advanced infrastructure strategies like precision liquid cooling and high-density workload scaling with rigorous financial modeling, cost-performance governance, and global go-to-market execution. By aligning silicon, power, and strategy, Avayla empowers enterprises to scale sustainably, slash operating costs, and meet the intensive demands of next-generation computing.
Meet the Team
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Dr. Kelley Mullick
Founder & CEO
Founded by Dr. Kelley Mullick, AVAYLA LLC is led by a visionary with nearly two decades of experience in hyperscaler enterprise and edge industries. As Chair of the Industry Liaison Team for the Open Compute Project (OCP), Dr. Mullick collaborates with industry leaders to set standards for next-generation data centers. Her immersion and cold plate liquid cooling expertise has positioned AVAYLA at the forefront of sustainable datacenter solutions.
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Celina Kennedy
Chief Operating Officer
Celina Kennedy is COO at Avayla, a boutique datacenter consulting firm, where she brings 23 years of financial and sales operations leadership from her career at Intel. At Intel, she led pricing, strategy, revenue, and operations for multi-billion-dollar businesses including Global Channel, Retail Marketing, and Datacenter & AI. She holds an MBA and a BS/MS in Environmental Science from the University of Rochester, fueling a lasting passion for sustainability and environmental issues.
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Jon Syrstad
AI & HPC Infrastructure Strategist
Jon Syrstad brings over two decades of international business and finance expertise to AI and data center infrastructure strategy. Following a 22-year career at Intel—where he progressed from finance and credit leadership into data center pricing and AI/HPC strategic planning—he now operates independently as a data center market modeling consultant. Jon holds a degree in intellectual history from the University of Gothenburg, where his research examined the intellectual history of AI, focusing on how the field’s future and trajectory were envisioned during its foundational decades.
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Sandhya Dua
Strategic Growth & Technical Consultant
Sandhya Dua is a technology consultant and digital strategist with expertise in technical operations support and brand growth. Leveraging a solid engineering foundation, she translates complex technical systems into scalable digital marketing initiatives. Sandhya works alongside technology leaders to optimise internal workflows, strengthen digital footprints, and deliver measurable business outcomes.
Why Choose Avayla
WHY YOU SHOULD TRUST AVAYLA Consulting Group
🌐 OCP-Aligned Standards: Active contributor and practitioner of Open Compute Project (OCP) principles, driving cutting-edge open hardware and high-efficiency data center designs.
🛡️ Elite Expertise: Backed by globally recognized leadership across AI, technical infrastructure, and enterprise operations.
🏆 Proven Accolades: Recognized industry-wide as a top innovator, including honors among technology leadership and DE&I excellence lists.
🏛️ Holistic Architecture: A unified model spanning data centers, high-performance liquid cooling, and edge optimization tailored for modern enterprise needs.
⚙️ Specialized Technologists: Certified architects and engineers equipped with deep domain knowledge to exceed rigorous industry benchmarks.
🌿 Sustainability & Efficiency: Integrates advanced thermal management to drive down data center OpEx while optimizing overall energy performance.
🏛️ Our Four Pillars of Expertise
⚡ AI Infrastructure & Workload Strategy
Aligning silicon, power, and precision liquid cooling with enterprise AI workloads. We deliver cost/performance modeling, workload optimization (training, inference, density scaling), and sustainable hardware program management.
🛠️ Engineering & Product Development
End-to-end technical oversight from concept to launch. We provide architecture reviews, datacenter readiness assessments, cross-domain risk identification, and deployment integration feasibility.
📈 Revenue, Finance & Operations
Driving profitable growth and operational scale. Our advisory spans monetization and pricing strategies, M&A integration, governance controls, and executive board narrative development.
🌐 Ecosystem & GTM Strategy
Accelerating market reach across hyperscalers, OEMs, ODMs, silicon, and cooling partners. We deliver competitive intelligence, global GTM execution, and strategic deal acceleration.